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An Open Letter to Stargate Fans From Syfy

12 May

Re-printed from GateWorld.net

Thursday – May 12, 2011

From the Editor: With the end of Stargate Universe on Syfy this week, fans of the show are understandably upset.  Why was the show cancelled?  Did the move from Friday nights do it more harm than good? Today we welcome a guest post from Craig Engler, Senior Vice President and General Manager of Syfy Digital.  Our thanks to Craig for taking the time to respond to some of the concerns coming fromStargate fans, and to explain the network’s decision-making process.

An Open Letter to Stargate Fans From Syfy

There’s been a lot written about Stargate Universe and
Syfy in the weeks leading up to SGU‘s recent finale, and a
lot of questions and concerns directed at Syfy about how we handled the series. I wanted to take some time to address the issues that have come up and thought GateWorld, which has been a huge supporter of the
entire Stargatefranchise, would be a good place to do it. So thanks to them for giving me the space here, and thanks to you for taking the time to read this.

When MGM decided to bring Stargate Atlantis to an end after five seasons, they did so knowing they’d transition to a new show in the franchise, Stargate UniverseSGU was a bold new take on Stargate that Brad Wright and Robert Cooper had had in mind for a long time, and one that we’d discussed with them off and on. It first came to us as a pitch many years ago.

Because Stargate SG-1 and had performed so well for us in the past, we felt confident about SGU and committed to a two-season deal for it, as long as the show met certain milestones along the way. Two-season deals are rare in the TV world because they tie up a huge amount of investment (both time and money), but our great track record with MGM and Stargate made this seem like as much of a sure thing as you’ll get in the TV business. That means before any footage was shot or any actors were hired, we knew there’d be 40 episodes.

The show quickly moved forward and officially launched on October 2, 2009. The debut was watched by a good if not spectacular 2,779,000 viewers. To give that some perspective, Stargate Atlantis debuted with over 4 million viewers, so SGU was more than 25% below that. On the plus side, SGU actually grew in week 2 to just about 3 million viewers before falling into the 2.6 million range where it seemed like it was going to settle. That’s a fairly typical pattern for a new series, and at this point the show was doing okay.

In week six viewers dropped to 2.3 million, or 20% off the season high. It’s not unusual for a show to fluctuate a bit, so as long as it bounced back this wouldn’t be too much of a concern. There was indeed a bit of a recovery the next week, but that was followed by another small drop. Then viewership took a further dip to 1,961,000, or 33% down from the season high. Obviously there was concern at this point, but we were headed into the hiatus and shows often see a bump after a break (contrary to popular belief).

Coming back from hiatus the show in fact grew modestly to 2,088,000 viewers and then added more viewers the next week, hitting 2,153,000. It looked like we were regaining momentum. Unfortunately things stalled there and for the next two months SGU hovered between 2,116,000 and a low of 1,708,000 viewers, below where we could sustain it. So despite the brief post-hiatus bump, after two episodes it settled in at a lower number and we ended up averaging 1,982,000 viewers for season 1.5.

With untenably low numbers and no sign of growth on Fridays where it had now lost 1/3 of its initial audience, we decided to move SGU for its second season. We’d had tremendous success on Tuesday’s with our breakout hit Warehouse 13, so we paired SGU with Caprica and moved them to Tuesdays, hoping to introduce both shows to a new audience. As you probably know by now the downward trend continued and ultimately we weren’t able to continue either series.

We moved the final 10 episodes of SGU to Monday nights where we’d just had success with a new show called Being Human, but the ratings remained flat. SGU did finish out its run with a nice spike for the finale, which is something else you also typically see with TV shows (it’s called the “terminal spike” in ratings parlance).

What you see above is simply Syfy and MGM trying to make a great new Stargate series, seeing some initial success, then when it began to struggle, seeing attempts to find a way to keep it going. You’ve probably read numerous rumors to the contrary. I’ll look at the most prevalent:

The erratic scheduling killed SGU:
We started the show on Fridays where we’ve had the most success and where it initially did well, and we left it there until it started struggling. When it was clear the show had fallen to unsustainable levels and would not survive on Fridays, only then did we move it to the night where our highest rated show of all time had recently aired.

The hiatus killed SGU:
As you can see from the ratings above, the biggest drop in viewers came before the hiatus, not after. In fact, SGU actually grew around 10% after the hiatus between season 1.0 and 1.5 in its first two episodes back.

If you’d left it on Friday nights, it would have done well:
When left on Friday nights SGU lost 1/3 of its audience and dropped to consistently unsustainable ratings levels. The only hope of keeping it was to move it to another night where new viewers could find it.

You canceled SGU because you hate science fiction:
If we didn’t like science fiction we simply wouldn’t have made SGU. It’s because we like science fiction that we tried it. Even though SGU was ultimately unsuccessful, we don’t regret trying it. Science fiction shows are the backbone and lifeblood of our network, and we have many in development. Later this year we’ll be debuting Alphas, the Battlestar Galactica: Blood & Chrome pilot is being worked on as you read this, the movie Red Faction starring Stargate Universe‘s Brian Jacob Smith will air next month, 5 of our original dramas will return with new seasons or new episodes this year, and we’re working on many more behind the scenes.

You never supported SGU:
There is literally no one other than MGM who supported it more than we did. We were the only network who gave the show a try and the only ones who committed to making and airing 40 episodes before a script had been written. We invested tens of millions of dollars and thousands of hours of work over many years making and supporting the show.

You canceled SGU in order to make wrestling:
We would have happily kept making SGU regardless of anything else on our schedule if the ratings were sustainable. We don’t discontinue successful shows to make room for other shows … no network does because no network has a full roster of successful series. SGU was judged solely on its own ratings.

You don’t like Stargate:
We love Stargate. Combined we’ve made 12 seasons of 3 separate series and helped support two SG-1 films. It’s been an amazing ride and we’re incredibly proud of the cast and crew of all the shows, and thankful to all the viewers who watched.

Note: The ratings I used above are Live +7 numbers, or the total number of viewers who watched the show live and during the following 7 days via DVR. Although advertisers buy based on just the 18-49 segment of these numbers and thus the 18-49 ratings would be much smaller, I’m using L7 numbers here for convenience as they represent the total audience. The % drops and lows of the 18-49 numbers would be even more significant (i.e. worse) than what the L7s show, but not so much that it’s worth doing all the math for.

A note from Nyrhalahotep:

I have read much on the Stargate franchise as of late. Aside from the obvious sadness of losing a brilliant and entertaining series of shows, I am hearing nothing save callow, misinformed malcontent.

Every reason for the cancellation of the Stargate Universe series is covered in Craig’s press release. If you can honestly read every line and continue to deprecate the SyFy channel, MGM, and most inappropriately Craig Engler himself, you need to reexamine the said text because you have obviously missed the point.

Look, this is what I am trying to say; all the admonishment, the blame for what has happened is comprehensible. However, it solves nothing.
It only serves to make the person complaining look juvenile and obtuse. Not only this, it may serve to impair ANY chance that another network would even consider picking up the franchise. It takes very little aptitude to understand what a potential network wants to hear. Numbers, it all boils down to numbers. Do your research people, don’t be lazy and simply complain about what has happened. DO SOMETHING ABOUT IT.

Take all that energy you expend spewing insults at those individuals who are powerless to do anything about it, and redirect it towards a resolution. Do you want to see new episodes of the Stargate franchise? Then help these potential networks by showing them the numbers. Do your research, it will take hours, days, months to come up with enough information to prove that throwing the money at a return is going to pay off.
Play devil’s advocate, put yourself in the big chair for once. The numbers coming in are too low. The DVR ratings don’t count because the advertisers are looking for views of their ads. Too large a portion of DVR viewers bypass any ads because no one enjoys commercials. This is useless to a network to convince an advertiser to spends thousands on ads that will never be seen.

If indeed you spend your time and energy on the proper research, put the polls and petitions, and ultimately find that the numbers are STILL too low, only then will you finally be able to appreciate what SyFy and MGM are going through.

If, however, you discover that the numbers you get back are more than adequate, then a potential network will see reason and Stargate may be reborn from the ashes.

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8 Comments

Posted by on May 12, 2011 in Sci Fi, Science Fiction, SGU, Stargate, SyFy

 

8 responses to “An Open Letter to Stargate Fans From Syfy

  1. Tom

    May 12, 2011 at 8:12 pm

    Thank you for writing a letter addressing the fans. As a long time fan of SG-1 (great), SG Atlantis (good) and finally SGU (fair), I’d have to list it as the least of the three series. While I liked the premise, the actors and the characters, the writing itself was lacking. On another note, I an Engineer with multiple degrees, I have been unemployed for 2.5yrs in Oregon and canceled my cable first thing upon loosing my job. I have been paying online through Amazon to download each episode. Other than these series, I rarely watch TV. When Sci-Fi first came on the scene, I love it, but it has declined as a network each year. Another note is that I absolutely hated the name change and have noted than many people still refer to the old name and have yet to recognize the name change. In my opinion the decline of viewership is more a note of the network than the SGU series. With the decline of all networks and media, I would highly recommend that it’s time to re-invent yourself, cut costs and take a leadership position. Why not mix coverage of REAL science instead of WWE, cover SpaceShipTwo, add educational programming, etc. Video Streaming over the internet is a real possibility, I watch the US Open and other sportscasts in this way and it is far better than cable.

    My 2 cents.

    -Tom

     
  2. Sundeigo47

    May 14, 2011 at 6:03 pm

    I read every line and every point I’ve made about wrestling and reality tv are completely unanswered. There is 1 line on wrestling in a headline then if you read everything after it, it says absolutely nothing about why wrestling is even on their network. Smoke and mirrors is unacceptable. I could even live with the fact that SGU was a bad idea if there was actually science fiction on their station. The commercials they run for their cooking, pshyic nuts, and haunted house bull$%^t is so cancerous I can’t even stand to listen to a few seconds. My only option to DVR it. I’m sure I’m not alone and its just feeding and already exacerbated problem.
    The reason SGU has horrible ratings is they are bean counting with an ancient system that really has no idea how many people are actually watching. The elephant in the room is that cable programming is pretty much doa now. Online content will eventually kill off all cable networks unless they create a brand that works and figure out how to live in the new reality. What really matters is that people that watch science fiction expect some creative effort to create content, and the mindless tween dribble they are trying to candy coat is just not enough, it isn’t science fiction.
    I have gone from leaving the station on all the time, to never turning it on for any reason what so ever. You can throw stones at the other viewer saying angry things, but would you be kind to an arsonist that burned your house down? I don’t think so. The people responsible are the ones that the anger is directed at, and from where I sit it seems well deserved.

     
  3. Nyrhalahotep

    May 14, 2011 at 7:24 pm

    The channel started out as the Sci-Fi channel, and in a bid to brand themselves, changed to SyFy. Was this a good move? That is merely conjecture and only intelligible to those gifted in marketing and promotion. The name chosen by the company is insignificant and simply not worth another thought.

    I detest wrestling with an interminable malevolence, but if an hour a week will pay for more programming befitting the genre, I can happily endure.
    Cooking? Again, I must concur with my Twitter and Facebook compatriots and say that this type of programming is better suited to another network entirely.

    Please be mindful that, for the most part, I too, disagree with the questionable programming choices. But all things considered, I truly believe that these choices have been made in light of a less than desirable economy in order for the network to persevere.

    On the subject of DVR, and online viewing, I can, with no confusion whatsoever assure you that every network in existence is doing everything possible to add those ratings to the final score.
    The simple fact is, the numbers are the most paramount concern of ANY network with even the most basic intelligence. We, as viewers have to take the good with the bad, and offer our support. If a network receives nothing but enmity and loathing, rather than constructive criticism and possible solutions, the network may one day cease to exist. This would be a tragedy for those who rely on the network for their sole source of Science Fiction programming.

    You must also understand that some part of the mindless dribble comes from the numbers as well. Sadly, the education of many viewers is less than a third grade reading level. Shows like “Jersey Shore” rising in popularity is an appalling actuality. And the greatest number of advertising dollars reflects this atrocity.
    In order for a network to simply survive, these facts must be taken into consideration and, very grievously acted upon to gain that market share.

    If you want to place blame and direct your anger at any one source, the “dumbing down of America” is your conclusive prey.

    And the paramount point everyone seems to be missing is this; it takes a great deal of effort to expend that much energy into an ineffectual outcome.
    It brings us, the fans, no closer to a resolution and must be discontinued if we are to have any hope of Stargate’s return.
    That massive amount of energy needs to be diverted into the proper channels, finding a financial source capable of resurrecting the franchise. PERIOD. End of story. You are pissed off, fine, do something about it!
    The fans have power in numbers, the more voices, the louder the message. Spread the word, gain more and more followers. You cannot stop, you cannot rest until it can be PROVEN beyond a shadow of a doubt that Stargate can make money. LOTS OF IT.
    If you can’t prove it, GIVE UP. Because not a single network is stupid enough to throw money away.

     
  4. Marko Lazic

    November 13, 2012 at 2:20 pm

    I think if they (you) bring stargate back,there will be mora than 5-5,5 milions of viewers.
    Tel us what is the best way to help bringing it and we will do anything we can!

    Regards,
    Stargate fans and Me (Marko Laizic, one of the several thousand viewers from Serbia)

     
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    December 30, 2012 at 7:01 pm

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    • Nyrhalahotep

      December 30, 2012 at 7:15 pm

      Normand,

      As you can well imagine, a great deal of time goes into keeping up with a blog such as this.
      Keeping your target audience informed to up to date happenings in a specific genre is a constant search for the latest news, rumors, hearsay and press releases.
      I recommend research into all the social media vehicles available, Twitter, Facebook, stumbleupon, Digg, Pinterest and others. Stay on top of your chosen genre, learn all you can, add as many like minded individuals to your social media vehicles and pay attention to your timelines – you’ll pick up a great deal that way as well.
      Mainly, enjoy the gift of writing, reaching out to those willing to listen, and enjoy the friendships that are certain to come from it!

       
    • Nyrhalahotep

      December 30, 2012 at 7:54 pm

      Normand,

      To answer your question of coding, with WordPress, it’s all done for you… To a large degree.
      Simply sign-up for a WordPress blog, and very soon you’ll be in business!
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      Be sure to add a “press this” button provided by WordPress to quickly and easily give your readers up to the minute news.

       
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